Social Media & Digital Content Creator
Reporting to the Marketing Director, this role will be responsible for creating, planning and executing engaging & brand-aligned content across the portfolios of Be Creative Media client platforms including Instagram, Facebook, LinkedIn & TikTok.
As a key member of the marketing team, the Social Media & Digital Content Creator will work closely with Be Creative Media team members & stakeholders to generate ideas and produce creative & fresh content that can be shared across the various digital platforms.
KEY ACCOUNTABILITIES:
- Social media planning, scheduling + posting
- Writing, editing and proofreading content across social media, website, online listings etc.
- Creating content based on the overarching marketing activation & campaign calendar and aligned to the brand & style guidelines
- Alignment across all social media platforms
- Assist with optimising content according to SEO
- Staying up to date with social media trends and innovation within the digital landscape
- Create and schedule video content across Instagram Stories, IGTV, Reels, TikTok to share behind-the-scenes content and live content where possible
- Assist with EDM creation + database management
- Research and brainstorm creative content ideas
- Produce high-quality content from concept to delivery
- Quickly respond to trends by developing and adapting content to suit
- Scheduling of social post and caption copywriting
- Contribute to the company blog pages
- Tracking analytics + metrics of social media, Google + website results
- Utilise analytics + metrics to provide monthly reports and recommendations
- Responding to customer comments, enquiries + reviews across social channels building strong engagement
- Assist with updating Google + other business listings
- Manage creative direction and briefing requirements for photography and video shoots across the group, including detailed briefs, timelines + clear communication across the relevant teams for shoot days
- Set up and track Google, Facebook + Instagram Ads as needed
- Manage social media spend + digital aspects of campaign costs
- Update + maintain photography albums
EXPERIENCE & SKILLS:
- A passion for social media, content creation and brand
- Bachelor’s Degree or similar qualification in a related field (Marketing or Communications)
- Min 2+ years experience in a similar role
- Experience with design programs for content creation (Canva highly regarded)
- Experience working with social scheduling platforms
- Experience using WordPress, Mail Chimp, Trello and Miro highly desirable
- Solid knowledge of digital analytics tools
- Strong interpersonal and communication skills
- A creative and innovative approach to marketing
- Strong attention to detail, organising skills, scheduling & work-flow planning
- Agility and flexibility in a dynamic and changing environment
To apply, please email hello@becreativemedia.com.au – we look forward to hearing from you!